Vol · 01 · Issue · 04 Live data
For Shopify direct-to-consumer merchants

A media strategy
built from your
own sales data.

We connect to your Shopify store and your existing ad accounts, then publish a personalised media strategy in three working days. After that, a single dashboard tells you what is working and what to change.

Made in London · Built for Shopify Plus and Shopify Standard merchants · Data hosted in the EU.
What we do

Three deliverables, all from one install.

You install the Shopify app, connect Google Ads, Meta Ads, and Google Analytics by OAuth, and answer five short questions. We do the rest.

01

Initial Strategy

An interactive report covering your acquisition economics, channel mix, audience build, and a full media plan tied to your real Shopify customer base.

02

Ongoing performance dashboard

One screen with your day-over-day numbers across Shopify, Google Ads, and Meta Ads, reconciled against each other so spend and revenue line up.

03

Weekly recommendations

A short list of changes to consider, scored against your own data and last week’s results. You decide whether to apply them in your ad accounts.

How it works

From install to launch in three working days.

We are delivered through the Shopify App Store. Once you install the app, the strategy window starts running in the background. You do not need to do anything else after the OAuth connections.

Day 0

Install and connect

Install the app from the Shopify App Store. Connect Google Ads, Meta Ads, and Google Analytics by OAuth. Answer five short questions about your category and your goals.

Day 1 to 2

We read your data

We pull your Shopify orders, your Google Ads campaign structure and performance, and your Meta Ads spend and creative. Nothing leaves the EU.

Day 3

Strategy report publishes

Your personalised report lands at a token-protected URL. Voiced sections, written sections, and an editable media plan, all built from your own numbers.

Day 4 onwards

Dashboard and weekly reviews

The dashboard refreshes daily. Once a week you receive a short list of suggested changes you can apply in your ad accounts.

Data sources

What we read, and only what we read.

We connect to three external data sources alongside your Shopify store. Every connection is read-only at our access tier and can be disconnected at any time from the dashboard settings page.

Google Ads
Read-only access via the Google Ads API. We pull campaign and ad-group performance, cost and conversion metrics, and account-level structure to reconcile Google-attributed conversions against your Shopify orders. We do not create, edit, pause, or delete anything in your Google Ads account. Full breakdown at how it works.
Meta Ads
Read-only access via the Meta Marketing API. Same principle as Google Ads: we read campaign performance, audiences, and creative metadata so we can compare channel-level results.
Google Analytics
Read-only access via the GA4 Data API. We read landing-page sessions and on-site engagement to triangulate against the paid channel data. Optional: if you skip the connection we use Shopify and ad-account data only.
Shopify
Order history, customer cohorts, and catalogue. Pulled through the Shopify App Bridge under the standard scopes declared in our App Store listing.